Aqua Pura Choose Aqua Pura Life

challenge

Grow market share in a fiercely competitive sector against bigger brands with bigger budgets. Identify points of difference to drive consumers to purchase and stockists to list.

inspiration

A brand engagement platform and supporting activity that would get close to consumers and develop an on-going dialogue:

• Strong brand positioning: healthy active living
• Encouraging trial with a UK tour around shopping centres
• Positive brand association with Race for Life and Great Run sponsorship; pre, during and post-race season
• Data capture for an ongoing dialogue through a new promotional website and an
enticing on- pack promotion to ‘Win a Camper Van holiday’
• Increase brand awareness through consumer and trade press activity

Aqua Pura message: Choose an Aqua Pura Life

0 web visits per month 0 in worth 0 returning to website 0 competition entires

Solution

Aqua Pura is now worth £7.2m: which equates to +16.3% YoY growth – making it the fastest growing major brand in the water market, Aqua Pura now sells 21.6m litres annually (+14.5% YoY growth) This makes it the 6th biggest plain water brand by volume – bigger than brands such as San Pellegrino and Brecon Careg