Children should be seen and heard


A compelling campaign was required, to be aimed at officers in order to raise awareness among frontline teams beyond the obvious scenarios.

We needed to highlight that every case where children are connected, whether a child is directly involved, an observer, present within a household or a vehicle, is an opportunity for frontline teams to observe and protect those children.


With this being a broad and wide ranging requirement, across thousands of call-outs, throughout hundreds of possible scenarios, we needed to create a simple yet compelling aide memoire for all officers.

Using simple icons within headlines helped those involved always keep an eye out for the child that could be affected within every scenario.