Our challenge was to deliver growth following a number of seasons of sales decline and justify investments to take the business forward.
We tasked ourselves with communicating that with Keycamp everyone in the family will get the holiday they want.
Using a combination of DRTV and direct mail to Keycamp’s existing customers and prospects, we went in pursuit of volume of enquiries – never expecting bookings at this stage.
0 increase in web traffic 0 increase in bookings
We were blown away by the market beating results... enquiries, brochure requests, web visits, likes.... all off the scale. However we would like to highlight just one:
Bearing in mind our challenge was to prove whether a new approach could deliver growth... At its peak our segment focussed approach resulted in a whopping 90% increase in website traffic, but most importantly a 70% increase in bookings year on year.