Knowsley Safari

Challenge

Drive footfall and revenue for Knowsley Safari, delivering impact in an increasingly competitive sector and raising awareness within the wider North West region. All without breaking the bank. 

“The If Agency delivered an inspiring proposition that has driven compelling creative that captures the unique way Knowsley helps people make a personal connection with some of the most exciting nature on our planet.”
Rachel Scott. Head of Marketing

Inspiration

At Knowsley you get seriously close to wild animals, we decided the best way to do the experience justice was through a TV campaign, with a bee's-eye-view. 

0 YOY increase in footfall   0 revenue boost 0 return on investment 0 people involved

Solution

Our ‘Adventure Calls’ campaign brought the unique Knowsley experience to life across all available channels – from TV sponsorship to digital display, radio and bus backs. The campaign delivered a 38% YoY increase in footfall, 34% revenue boost and a roaring 31:1 RoI