To mark Makro’s 40th birthday with a campaign that celebrated 40 years of Makro value in the UK and worked hard to drive footfall and sales throughout the entire year. Budgets were extremely tight, so it was key to generate a big noise at very low cost.
0 in sales 0 people taking part
“Makro Drive Away Giveaway” - a large-scale bold, impactful promotion campaign co-sponsored by big brand suppliers. Giving customers the chance to win a van provided by suppliers every month, with thousands of runners-up vouchers driving customers back into the store. The promotion achieved excellent results with close to 65,000 customers participating, achieving sales uplift of 19% to 26% for sponsor brands, generating £1.85m in sales for Makro and getting recognition from the global parent company Metro. And it cost nothing.