3. Paid Promotion

With content, specifically video and vertical content are king.

Social Media, specifically paid for promotion, are queen.

Don’t just create it, promote it and distribute it!

Every business needs to be marketing where their guests are. The total number of social media users in the UK has exceeded 40 million users with usage hitting an all-time high at the beginning of 2018, with a hefty 83% of the adult population now tweeting, ‘gramming, snapping and liking on one or more channels. It’s not just the customer audience using Facebook, accommodation competitors are using it too. Social media platforms present a significant opportunity for hotels to capture the attention of potential guests.

Social ads can target content to very specific audiences, very cost effectively and based on existing audience insights build and target new larger “look-a-like” audiences. Allocate budget to trial and learn how social media ad spend can support customer consideration, conversion through re-marketing initiatives and ultimately bookings. Social media spend is dynamic, unlike traditional media where once committed it’s spent outright, social media investment can be stopped, changed and scaled for maximum efficiencies.

Just as investment in the creation of content is needed, so should content be accompanied by investment in the media strategy to ensure it reaches the target audience and accomplishes its purpose.

Click links below for more strategies and tips to overcoming hotel marketing challenges:

1. Lack of Loyalty

2. Content Competition

3. Paid Promotion

4. Direct Distribution

5. Back to Basics

What do you think will cause you the most issues?

Can IF Agency help your hospitality business grow?

Tell us what you think, follow and tweet us @IFAgency or get in touch