Everything about us

Our Approach

We’re an independent creative agency with a passion for insight. Our approach starts with a little data science and a lot of collaboration to produce a beautiful, unique brand idea. This core thought has the power to connect everyone and everything; activating and inspiring a community that grows and grows. Whether you require just one service area or a full mix, our experienced team will always focus on delivering a compelling impact that results in an inspirational response for your brand.

Data Analytics

Our starting point is always to make sure we understand your key data challenges. For example, you might be thinking about accurately attributing online sales. Or your focus could be assessing performance and setting targets for marketing channels. You could be looking to establish a more comprehensive and accurate single customer view, or assessing and maximising customer lifetime. Then again, it could simply be a case of improving ROI.

Brand Creation

At the heart of every IF campaign is a killer proposition; a single, campaignable idea that unites all communications. So customers, colleagues and stakeholders have a consistent, objective decision-making lens.

We use an inspiring, highly collaborative process to develop the proposition into the brand’s creative assets; everything from the logo and typography to photography style, tone of voice and design guidelines. And because we think in multi-channel, we can translate the core idea into all sorts of communications, from internal engagement to consumer campaigns in press, print, digital, social or broadcast media.

Campaign Activation

We are experienced campaign planners and project managers which means we are experts at delivering that 30 second spot on Nick Jnr that gets mum to put Knowsley Safari on her hit list of summer destinations. It also means we know about developing the DM pack that introduces MBNA card holders to a new balance transfer offer or the social promotion that launches a new food and drink festival at a Chef & Brewer pub. Of course, being a multi-channel agency, it more often than not means all of these things. And more.

What we do best