KILLER
BRANDS
MADE HERE
Creative you simply can’t ignore
Killer brands are original. They’re distinctive. They’re brave. And when brands want bold new thinking, they talk to us.
Proudly independent and relentlessly curious, we’re a team of brand specialists driven by fearless ideas, free range collaboration and a love of the new. Helping you strike out into fresh territory, while staying true to your brand, we’re a hothouse of creative thinking for ambitious brands.
BRAND CREATION
•We help you build distinctive brands that mean something to someone, rather than nothing to everyone.
- Strategic positioning
- Proposition development
- Brand architecture
- Creative execution
BRAND ACTIVATION
•Whatever the channel, we keep your brand front and centre, building a compelling brand narrative through strategic & creative execution.
- Campaign development
- Multi-channel execution
DON’T JUST TAKE
OUR WORD FOR IT
Alexis Sharples, Marketing Director. ITC
“This was a significant investment and a change of strategy for us. IF.’s uncompromising creativity and collaborative approach gave us the confidence to revolutionise our turn-of-year campaign… and it paid off! With THE best reaction ever recorded in ITC history. We’ve more than doubled what we spent to date.”
Catherine Hodgson, Head of Marketing & Communications. The Auckland Project
“IF. are like an extension of our team, and we love their infectious enthusiasm, energy and creativity. IF. have transformed our paid social media strategy, helping us to reach new audiences and increase visitor numbers year on year.”
Michelle Hill, CEO. Now You’re Talking
“We’re so excited to launch Now You’re Talking. We instantly liked the name and what it stood for and are delighted with how the brand identity has come to life across all the launch platforms. We feel it strikes a nice balance between accessibility and calm and believe it will resonates well with our target audience.”
Jenny Clink, Head of Product Marketing. McBride
“We asked the question ‘is brand activation worth the investment?’ The answer came back a resounding yes. The results speak for themselves. IF. are exactly what we want from an agency – they understand brand and they understand digital that combination has been vital to the success of this campaign.”
Adam Harris, MD. Parcel2Go.
“IF. have delivered and beautifully executed a big idea. Parcel2Go is about having all of the options and none of the hassle and Sven brings that to life in a memorable, engaging and compelling way. We’re excited to see where he can take us.”
Sian English, Head Of Marketing. Bankifi
“We are on a mission to help 2 million small businesses globally by 2024. IF. have done an amazing job helping us launch Go Get Paid – they got right to the heart of how this app can make a real difference to the lives of our audience. Then brought it to life beautifully.”
Ryan Johnston, Managing Director. Destinology
“Working closely with IF. to bring greater clarity to our business purpose and identity is something that we really needed to do and the timing couldn’t have been better. We now have everything in place to ensure we are in a strong position.”
Cressida Sergeant, Chief Commercial Officer. TravelTek
“IF. have done a truly sterling job, I have already received unprompted comments on how much stronger & refreshing our brand is. They’ve done an amazing job distilling the brand architecture & crafting the visual ID. And… they’re a joy to work with.”
Rachel Scott, Head of Marketing, Knowsley Safari
“Our journey with IF. started over a decade ago when they developed our proposition ‘Truly Wild Encounters’. To this day, it still lives on, influencing all our communications. IF. are the true definition of an agency partner.”
