Talk About a Wild Summer
When the holidays are over and the kids go back to school, there’s one question being asked in playgrounds across the country; Who’s got the best stories from summer?
With this in mind, we decided to position Knowsley as the ‘go to’ destination for those seeking the tallest tales in town. After they’ve roared with lions, charged with rhinos and splashed with sea lions, any kid would surely have more than enough of ammo to impress their friends, paving the way to playground immortality. Our campaign was built around this ‘child’s view’ of the park, all supported by a central strap line which also doubled as a Call to action- Talk about a wild summer!
The goal was to get kids sharing stories of their action packed animal adventures. It was a chatty, cheery campaign, leaving its paw prints on bus backs, shopping centres and all sorts of funky media across the wilds of the North West. Check it out!