RELENTLESSLY
CURIOUS AND
RESTLESSLY CREATIVE
We’re independent.
We’re results-driven.
We’ve been brand specialists since 2006.
We shun traditional ways of working.
We look beyond stock creative answers.
We work in hospitality, leisure, FMCG, finance and business to business.
We help you shun convention, seize opportunities and grab attention.
“Our journey with IF. started over a decade ago when they developed our proposition ‘Truly Wild Encounters’. To this day, it still lives on, influencing all our communications. IF. are the true definition of an agency partner.”
Rachel Scott, Head of Marketing, Knowsley Safari
The leadership team
Director, Client Service
Myke Hamilton
Every. Thing. Matters. It’s not just a proposition we developed for one of our luxury travel brand clients—it’s how Myke operates. Ambitious, laser-focused, and all in, he just brings it to everything he touches, from brand overhauls to digital campaigns, right down to a pop-up banner. And when he’s not in work mode? He’s out exploring the world and chasing down the best local food spots.
Director, Digital
Laura Selby
A digital powerhouse with endless energy for big brand ideas. Always ahead of the game, she crafts digital strategies that give our clients a serious edge. Her campaigns don’t just perform—they push brands forward. And when she’s not crushing it at work, she’s powering through mountain hikes with the UK’s fittest Spaniel in tow. A true force of nature in every sense.
Director, Creativity
Jo Whiteley
Jo’s passion for ideas is fuelled by her insatiable curiosity and relentless determination. From Brand concept, identity and guidelines to multi-channel activations, tv campaigns and cgi animations for TikTok, everything is idea driven and beautifully crafted. Outside of work, Jo can most often be found….outside. In a tent, in a field, rooting around an allotment, Jo believes the secret to high performing ideas, is staying grounded.
MD & Director, Planning
Christian James
Spotting insights others miss, crafting killer propositions, and pushing his team to be their best—that’s what keeps Christian fired up since founding IF. almost 20 years ago. The breakdancing days are long gone, so now he spends his free time as Chair of Manchester’s MPA and raising the average age of his club’s Premiership tennis team.
OUR
CREATIVE
CULTURE
Tight-knit and multi-skilled, our team is built for cross-pollination. We love working in a melting pot of ideas, where different perspectives fire off each other to take you somewhere bold and new.
