Case Study: Successfully Creating Brand Stand Out In the Exhibition Hall With Scapa
Scapa Group plc is a global supplier of bonding solutions and manufacturer of adhesive-based products for the Healthcare and Industrial markets. Scapa has a global footprint, with production sites in Asia, Europe and the US.
The IF Agency team were challenged with creating the overarching campaign imagery for the launch of the new XFR50 fire-retardant tape at the biennial WIRE Exhibition in Düsseldorf.
The WIRE event is the largest gathering of suppliers and seen as the pivotal event in communicating their range of cable protection products and capabilities to key customers and prospects.
The creative work lead with a striking visual of the fire retardant tape product as a fire hose reel hung on the wall. Instantly the key product benefit is clear. The image was created to meet tight time and budget demands and was utilised across Exhibition Stand Graphics, Ads, Leaflets and within Video content which was played on the stand itself.
The team also supported our Scapa client team by attending the #WIRE2018 event in Düsseldorf.