At IF. we focus on building B2B brands that are original, relevant, and distinctive, avoiding outdated clichés and jargon. Our clients succeed by implementing strategies that differentiate their brands while keeping them consistent across the customer journey. It can be a more intense and longer process than B2B where decisions are emotionally driven. B2B often involves multiple stakeholders and requires rational justification. A strong brand story ensures lasting interest and involvement.

“IF. have delivered and beautifully executed a big idea. Parcel2Go is about having all of the options and none of the hassle and Sven brings that to life in a memorable, engaging and compelling way. We’re excited to see where he can take us.”

Adam Harris, MD. Parcel2Go.