IF. banking on Go Get Paid app

Manchester creative agency, IF are behind the launch of the Go Get Paid app for global fintech client, Bankifi. Based in Manchester and recognised in 2022 in the FinTech 50, Bankifi recently secured £4million investment to boost international expansion.

The app was created to help sole traders and small businesses get paid easier and faster. Recent analysis suggests the launch campaign delivered 44,677,674 impressions with a 22% sign up rate.

Christian James, Founder and Manging Director IF explained:

‘We’ve done a lot in the Financial Services sector but this was different. We are talking to people who do their own books and invoicing/chasing. They are small business owners who wear lots of hats and ultimately want to be serving customers and making things not doing admin. They hate chasing payments – it’s embarrassing, time consuming and they don’t want to be the bad guy…..why should they. Go Get Paid takes that all away. Genius.’

IF were challenged to name, brand and launch the app, developing content for web, DM, digital and social channels.

Sian English, Bankifi added:

‘We are on a mission to help 2 million small businesses globally by 2024. IF have done an amazing job helping us launch Go Get Paid – they got right to the heart of how this app can make a real difference to the lives of our audience. Then brought it to life beautifully.’

Editor’s Notes: Founded in 2006 by Christian James and Brian Rees, IF is an independent creative agency that goes beyond the obvious to make a meaningful difference to ambitious brands like Marston’s, Knowsley Safari, Destinology, The Original Factory Shop, Bankifi and Zentia.