IF. takes on brand launch for non-profit Now You’re Talking

IF. has handled ther brand launch for Manchester-headquartered non-profit Now You’re Talking, part of the TLC: Talk, Listen, Change group,

IF. was briefed to develop the name, logo and brand identity for the new subsidiary. The name itself was crucial to the project. It needed to embody taking immediate action, as we know this itself is the first positive step in healing. The brand communicates positive change and healing. It’s a gentle call to action which draws on the power of doing something.

For IF. Creative Director Jo Whiteley this was a dream project:

“This for me was a do good, feel good brief. Creating a brand ‘environment’ where everyone feels relaxed & empowered to feel better led the conceptual thinking. Nothing was accidental: the name, speech bubble and cursive type; all gender neutral & beautifully crafted to encourage open conversation in a safe space. The soft earthy tones, rounded edges & authentic photography draw on the natural world representing the balance gained from talking.”

Michelle Hill, CEO Now You’re Talking, added:

“We’re so excited to launch Now You’re Talking. We instantly liked the name and what it stood for and are delighted with how the brand identity has come to life across all the launch platforms. We feel it strikes a nice balance between accessibility and calm and hope it resonates well with our target audience”