With the opening of a new 10,000m² Tiger Trail at Knowsley Safari Park on Merseyside there was also a requirement for a new 56-page guidebook, map and also an updated TV ad.

We kept things simple with the design of the new brand maps and guidebook to help visitors find their favourite animals as soon as they enter the safari drive or foot safari. The new map design was consistent within the guidebook with clearly marked and colour coded zones.

Illustrations were developed to add personality and show off the broad range of animals and activities available at Knowsley Safari, but we kept it simple. Flat colours, with shadow and detail kept to a minimum.

The TV ad for Knowsley Safari was also updated to include the brand new Tiger Trail. All the new brand materials and the TV media schedule launched as the Tiger Trail, the latest must-see attraction in the North West, opened to the public.