IF agency repositions TravelTek software brand following million pound investment
IF agency repositions TravelTek software brand following million pound investment
TravelTek have been providing search and booking software to the travel industry for over 20 years. Following a million pound investment the tech business tasked IF with re-positioning the brand in the hearts and minds of their customers and prospects. Fully immersing themselves in the brand, the agency set about interviewing customers and client teams before developing a new brand architecture and proposition ahead of the World Travel Market exhibition at Excel this month.
‘We have a tried and tested method of uncovering the genuine difference in a brand and finding relevant ways to communicate this both in an innate visual way through logo and identity and also in an overt way. This is one of those dream briefs where you get to understand the client business at a granular level before you put pen to paper.’
Jo Whiteley, Creative Director IF Agency.
‘If Agency have done a truly sterling job for us with our rebrand. I have already received glowing comments about how refreshing and brilliant our new logo and colours are. The team at If Agency, have done an amazing job cultivating our supplier and customer feedback, and working with our team members to craft this new branding for us. They have been a joy to work with and nothing has been too much trouble.
Cressida Sergeant, Chief Commercial Officer, TravelTek
Over the last 2-3 years IF have become increasingly immersed in the travel, leisure and tech sectors with clients like Destinology, Marston’s and Bankifi.
‘In these increasingly noisy and competitive markets, you’ve got to go beyond the obvious to make a meaningful difference. We have the tools, the talent and the passion to do just that. If is heading in a very exciting direction and we have more exciting news on the horizon.’
Christian James, Managing Director IF Agency
Editor’s Notes: Founded in 2006 by Christian James and Brian Rees, IF is an integrated agency that delivers Intelligent Creativity to ambitious, purpose-driven brands including Marston’s, Knowsley Safari, Destinology, The Original Factory Shop and Zentia.