Making a difference without breaking any eggs.

You know the liquid from a tin of chickpeas? That stuff you pour away when you’re making humous? It’s magical! OGGS are the first brand to bring it’s wonder to market at scale.   

The Challenge

With so much to say about this extraordinarily versatile egg substitute, the key challenge was where to start? What is it? How do I use it? When? Where do I find it?

Our Approach

A simple expression that tells you all you need to know: ‘So now there’s OGGS. Where Eggs Once Was’. An idea brought to life through pioneering social testing; bringing comfort to the belly and soul of makers and bakers across the land.

The Outcome

OGGS successfully launched their plant-based egg substitute and it has been embraced by consumers and professionals alike. The result of this campaign not only met but exceeded expectations.