Picture perfect social, menus and point of sale.

Pitcher & Piano is the go-to bar spot to start the night in the heart of towns and cities across the UK. From day to night, it serves up signature cocktails and unparalleled vibes—along with a menu packed with modern plates and classics favourites

The Challenge

In a crowded market with an outdated brand and a transient audience, Pitcher & Piano needed to stand out and stand for something. We stepped up to revamp their brand comms, giving them a fresh, modern vibe.

Our Approach

We completely revamped Pitcher & Piano’s brand comms—across both in-bar and digital touchpoints—to ensure they were consistent, authentic, and resonated with their audience. The result? A brand that truly captures the vibrant energy and unique vibe of the Pitcher & Piano experience.

The Outcome

The new comms have drawn in a fresh crowd while re-energising the brand’s loyal fans, resulting in a significant increase in footfall and social engagement, providing a solid blueprint for what’s to come.

‘The team at IF. just get the essence of Pitcher & Piano. From copy writing, menu design and social content, it really feels like they’re part of our team!’

Fran Murray, Head of Marketing, Premium Bars