Meet Sven, the trusted face of Parcel2Go.

A market leading comparison site that helps you find the best courier for sending parcels, Parcel2Go partner with top couriers and cater to individuals with side hustles or small businesses and everyone in-between.

The Challenge

Parcel2Go aims to redefine itself as the top choice for individuals who regularly send parcels to help them achieve their aim of doubling the size of their business.

Our Approach

Addressing Parcel2Go’s needs, our strategy involved the introduction of Sven the stork, as a new brand mascot and ambassador. As a stork Sven’s a character deeply rooted in delivery tradition and rich with symbolism. Sven’s role as a sage-like figure embodies Parcel2Go’s dedication to providing reliable parcel solutions.

Launched in November, ahead of the peak season, and running through into February, our digital-first approach capitalised on the power of paid YouTube and Meta advertising, bolstered by nationwide radio broadcasts and organic social. With Sven the stork as ambassador, our campaign delivered a blend of adaptability and whimsy, captivating audiences at every turn.

The Outcome

The campaign successfully positioned Parcel2Go as the preferred choice for regular parcel senders, driving significant engagement and brand resonance across multiple channels, and Parcel2Go soaring to new heights!

‘IF. have delivered and beautifully executed a big idea. Parcel2Go is about having all of the options and none of the hassle and Sven brings that to life in a memorable, engaging and compelling way. We’re excited to see where he can take us.”

Adam Harris, MD. Parcel2Go.