Stay Youthful. Stay YHA

YHA’s an iconic British travel brand with over 140 hostels across England and Wales. For decades, it’s helped people get out, explore, and connect through shared adventure. But like a lot of heritage brands, it was tied to a dated perception — with little to zero recognition among UK travellers.

The Challenge

The brand was struggling to stand out in a crowded staycation market. Audiences associated YHA with school residential’s; as functional, not aspirational, and not for me!

The goal: increase awareness, shift perceptions, grow engagement, and prove that brand-led creative can deliver measurable commercial results—all in just eight weeks.

Our Approach

To reignite momentum, rebuild community, and work with the algorithm (not against it), we launched a multi-channel campaign built on scroll-stopping content, edutainment, creative activations, and paid social support — all designed to spark FOMO, fuel discovery, and drive intent.

We tapped into our little black book of creators combined with our channel specific strategies to build a brand driven and instantly recognised creative execution that built views and reach week on week. Combined with performance driven meta ads we achieved a full holistic impact of brand discovery, education and commercial results.

The Outcome

We launched “Stay Youthful. Stay YHA”—a brand awareness campaign celebrating curiosity, connection and adventure at any age.

Developed bold, brand-driven, and instantly recognisable authentic creative.

Partnered with authentic creators to produce relatable, experience-led content.

Delivered a eight-week Meta campaign blending organic storytelling with paid social for reach, engagement and conversion.

Applied a performance-driven approach to optimise in real time.