Brand re-launch takes Zentia to the number one spot.
Zentia is now the UK’s market leader in complete ceiling solutions. For over 100 years, they traded as Armstrong Ceiling Solutions, manufacturing a wide range of suspended ceilings and ceiling tiles.
The Challenge
Following a bit of European M&A, the UK arm of Armstrong was carved out and bought by the PE business, Aurelius. Immediately the name needed to change and our task was to launch the new Zentia brand across the UK, reassuring existing specifier, distributor and contractor customers and driving growth among new.
Our Approach
Armstrong was the past. We aligned Zentia with the future, creating a powerful new proposition and delivering it through a contemporary new brand concept ‘Above all, you’. The new campaign put customers at the heart of everything and established UK Focus, Partnership, Reliability and Innovation as the Zentia brand pillars.
The Outcome
Relationships with distributors and contractors have been galvanised. Specifier relationships have grown exponentially. Successful brand and product launch campaigns have helped establish Zentia as the highly innovative, forward thinking brand in its sector. Proud to be the UK’s number one.