Summer’s an expensive time for hard-pressed parents, desperate to keep the whole family entertained during the school holidays. So, when Knowsley Safari asked us to develop a campaign to increase footfall during their key summer trading period, we knew value should be at the heart of our offer. That’s why we developed a simple offer of 20% off all online bookings, aimed at encouraging trial of the Safari by new customers. Our campaign theme of ‘adventure calls this summer’ built on our core brand proposition of ‘truly wild encounters’ and encouraged mums and dads to treat their little monkeys to a full family day out at Knowsley. With exposure across a multi-media platform of tv, radio, outdoor, digital and email we made sure nobody was going to miss out on adventure this summer!

View Next Post →