Jurassic Summer at Knowsley Safari
Knowsley Safari and if Agency are ready to #MakeJurassicMemories
Manchester brand communications agency if is behind Knowsley Safari’s Jurassic Summer campaign, which launches ahead of the school holidays to activate online bookings.
#MakeJurassicMemories will run across all media and social formats including; radio, TV, OOH and paid social.
“We’ve seen a huge shift in purchasing behaviour with audiences favouring experiences over ‘stuff,’” said Jo Whiteley, Creative Director. “Our playful creative capitalises on the unique interactive nature of the event – alongside user generated authenticity for word of mouth referrals, no doubt gathering momentum as the campaign progresses throughout the summer.” “This dinosaur experience brings Europe’s largest walking dinosaurs to Knowsley Safari in time for the school holidays. We tasked if with creating a multi-channel campaign with standout… and they nailed it,” added Ian Duke, Marketing Manager, Knowsley Safari.